Heartbreak for Messi: Father and Lifelong Agent Jorge Dies in Rosario
Rosario / Miami β August 8, 2026 β Jorge Messi, the father and longtime agent of football legend Lionel Messi, has died at the age of 68. Argentine media outlets, including Infobae and Rosario3, reported that he passed away on Friday night, August 7, around 10 p.m. local time in a clinic in his hometown of Rosario after a prolonged battle with illness.
The family had not issued an official public statement at the time of the initial reports.
Jorge Horacio Messi was far more than a parent. He served as Lionelβs agent and trusted adviser for much of his career, handling contracts, business affairs, and major career decisions while largely staying out of the public spotlight.
His influence began early. When a young Lionel was diagnosed with a growth hormone deficiency, Jorge accompanied his 13-year-old son to Spain so the boy could continue his development at FC Barcelona.
The club agreed to cover the costly treatment, a decision that helped launch one of the greatest careers in football history.
Born in Rosario, Jorge previously worked as a manager at a steel factory before dedicating himself fully to supporting his sonβs path.
He remained a constant presence through Lionelβs years at Barcelona, Paris Saint-Germain and Inter Miami, as well as Argentinaβs international triumphs.
Jorgeβs health challenges became public during the 2026 FIFA World Cup. After Lionel scored a hat-trick against Algeria and was seen in tears, the Messi family released a statement confirming that Jorge was under medical supervision and βrecovering and progressing favourablyβ within his condition.
They appealed for privacy and criticised speculation surrounding a private family matter.
Despite periods of improvement, his condition later deteriorated
Jorge Messi is survived by his wife, Celia Cuccittini, and their four children: Rodrigo, MatΓas, Lionel and MarΓa Sol, as well as several grandchildren.
Tributes began pouring in from across the football community as news of his passing spread.
For Lionel Messi, the loss marks the end of a profound personal and professional partnership that shaped both a remarkable career and a closely guarded family life.
The football world now waits for an official family statement while offering condolences to one of the sportβs most private yet influential figures.
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